Nonprofits use their brand in many ways. In the development department, the brand is mainly associated with fundraising, but current trends identify the benefits of expanding nonprofit brands to create significant social impact and tighter organizational cohesion. A brand is more than just the logo, name or graphic design. It is a psychological concept held in the minds of those aware of nonprofit organizations, services and value to the community. Solutions will assess the organization’s branding
position and create a compelling brand positioning strategy that will maximize the unique values, benefits and target market.