Annual giving is the development of sustained support from individuals who value an organization and its mission. This is probably the most critical element of a comprehensive development program. Close to 90% of all major gift donors come into the Foundation through an annual giving program. S4F will
review the current annual giving program (if available) and develop an annual giving strategic plan which includes an annual fundraising calendar and communication material to assist with the retention of annual giving donors. The strategic plan also includes the method for which to move the donor to a high giving club.