Donor retention is one of the most important keys for a healthy development program. Currently, across the United States, donor retention percentages are at an alarming rate. Over 70% of newly acquired donors never come back for a second gift! Nonprofit organizations compensate for this downfall by spending more money to acquire new donors, increasing gift sizes or a combination of both.
Solutions 4 Fundraising will create a donor retention program that is tailored for your foundation’s staff size, economic and technical abilities, donor communications and current programs. Even a moderate increase in retention rates can yield substantial revenue.